Our story says it all. Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond. Today we celebrate our heritage and bring it forward through our products, services and brand promise. We are committed to delivering instant gratification that connects the world through sharing. In fact, we consider ourselves to be the original social sharing brand. olaroid heritage brands symbolize, embody and provide tremendous familiarity with quality products ranging from instant and digital still cameras, high-definition and mountable sports action video cameras, tablets, high-definition TVs, mobile apps and apparel. We are dedicated to continually offering products that ensure quality and maximize function, making for a continuum of Polaroid brand values. We deliver on the promise of simplicity and gratification for all.